Professor Lorand Balint

Newsletter

Biography

Aged 35, Lorand is teaching the International Marketing course within The Romanian-Canadian MBA Program. He spent 10 years with Leo Burnett advertising agency having multiple roles in the Client Service department: Head of Brand Communication, Regional Communications Director Sub-Saharan Africa, Regional Communications Manager Europe or Global Communications Director P&G Detergents. His master degree in Advertising (obtained from University of Bucharest), his extended studies at universities from around the world (Universiteit Antwerpen; Institute of Leadership & Management UK; Universite de Montreal - HEC Montreal), his direct experience in projects covering multiple markets recommend Lorand as the most suitable person for teaching the International Marketing course. Lorand has a special passion for history, sports and trips (so far, he has visited over 40 countries).

Academic Experience

During 2000-2002, he has conducted the course "Advertising Trends", within the Faculty of Journalism and Communication Studies, the University of Bucharest.Since 2004, Lorand has been also teaching the course named "International Marketing", within the Romanian-Canadian MBA Program

Extra-academic Experience

Leo Burnett Romania: Since 2002 up to present, he has been assigned the following positions within Leo Burnett

• Head of Brand Communication
• Regional Communications Director Sub-Saharan Africa
• Global Communications Director
• Member of the management team
• Group Brand Communication Director Balkans
• Regional Communications Manager
• Global Communications Manager
• Brand Communications Manager Balkans

Graffiti / BBDO: Strategic Planner