Profesor:
Lorand Balint
Descriere
Identify and analyze the main international and regional aspects of the global marketing environment such as: cultural, political, legal, geographical etc. Provide a framework for making decisions when facing international competition by taking into account key factors that influence the marketing strategies. Emphasize aspects of international marketing management from a global perspective with real-life cases and examples. Provide the grounds for developing the necessary skills of an effective marketing communications manager from both national and a broader international perspective. Provide a framework and a set of tools for making constructive marketing communications decisions. Present detailed knowledge of the major marketing communications concepts with practical simulations and cases on of how to use the concepts in real-life business situations.
