Profesori:
Laurent Mirabeau,
Jonathan Calof
Descriere
Competitive assessment, competitive intelligence and competitive strategy - Tools of strategic mapping : Value chain, strategic portfolio models and core competencies model – Strategic planning - deployment and implementation of business processes - Barriers of implementation - Conditions for a successful implementation – Growth management through diversification, acquisitions and mergers – Competition issues – Technology and knowledge-based strategy – Knowledge management – Globalization issues at both macro and micro levels.
